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Our commitment

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XChange Training Location Manchester

Learn how to Build websites Optimise for search engines Create emails Execute paid advertising Leverage social media

Creating Responsive HTML Emails Introduction - Manchester

Key Course Details:




- 10am to 5pm


£450 + vat

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

  • Responsive HTML Emails 2 Days

    Course Details

    This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

    We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

    Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

    Upon successful completion of this course, you will be able to:

    • Understand how CSS differs on the web and in email
    • Apply inline CSS to your emails
    • Standardise your email output across a variety of clients and devices
    • Optimise and format images for email
    • Write effective and compelling subject and body text
    • Test and resolve common bugs and issues
    • Avoid being blacklisted or being classed as a spammer

    Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

    Course Target Audience and delegate prerequisites:

    This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    How Do HTML Emails Work?
    • The ‘bigger picture’ with webmail, email and mobile clients
    • Examples of responsive HTML emails and e-shots
    • Building a user friendly HTML email
    • Distribution of HTML emails
    • Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
    • What size should they be?
    • Do I need a range of sizes?
    • Should my emails be fluid?
    Dreamweaver Overview
    • Introducing Dreamweaver
    • Learning the interface
    • Dreamweaver workflow
    HTML Code
    • Understanding HTML code
    • Viewing examples of HTML code
    • Specific HTML email requirements
    • Basic HTML exercises
    CSS Code
    • Understanding CSS code
    • Viewing examples of CSS code
    • Mobile specific CSS
    • Media queries
    • Basic CSS exercises
    Getting Started
    • The research process - understanding your readers
    • The design process – effective responsive layout
    • HTML email best practices
    • Email marketing tips
    Basic Page Creation
    • Create a new basic HTML page
    • Add and format text content
    • Insert graphics and images
    • Test and preview the page
    Page Layout with Tables
    • Designing a page layout with tables
    • Creating table structures
    • Modifying and nesting tables
    • Inline styling
    • Formatting text, images and data in tables
    • Understanding links
    • Creating links
    • Creating email links
    Responsive Emails and Use of Media Queries
    • What is a media query?
    • What does it do and how does it behave?
    • Do I need media queries?
    • How can I implement them to render correctly?
    • Are there any generic fixes for older mail clients?
    • What happens if I need to make a specific width?
    • How do I code a table for collapse?
    • How to write CSS to control page layout
    • Testing your HTML email on desktop and mobile screens
    • Uploading your HTML and images
    Distribution and Delivery
    • Options - service providers
    • Creating a mailing list
    • Managing subscribers
    • Scheduling and when to send
    • Anti-spam techniques
  • Location Details

    This course is provided at the XChange Training Manchester training centre based at:

    Piccadilly House
    49 Piccadilly
    M1 2AP

    Piccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our Manchester Training Venue and Course options

    XChange Training Location Manchester

    ↑ Click the map to view a larger version ↑

  • Coding Responsive HTML Emails 2 Days - Upcoming Manchester Course Dates

    Next 12 Sep - 13 Sep £450 + vat
    Next 07 Nov - 08 Nov £450 + vat
  • Client Reviews

    "Good pace and enjoyable course. I now feel confident to go away and have a go!"

    Zoe Hill, UNICEF UK, Digital Publishing Suite 2 Day Introduction

    "The trainer was good and worked at a pace which can be followed easily. The trainer also provided additional information which will allow me to make an informed choice when developing websites."

    Sital Kerai, Park High School, Dreamweaver - 2 Day Introduction

    "Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer."

    Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction

    "Knowledgable, small class made it easy to ask questions and get feedback within the time limit. Friendly people, plenty of tea, coffee etc, comfortable surroundings."

    Claire Huntley, Ryman, Adobe Illustrator - 1 Day Introduction

    "For such a brief time frame an awful lot is covered. The walk-throughs via projection were excellent and instruction/explanation was excellent. He is clearly a very knowledgeable professional!"

    Angelo Christodoulou, Queen Mary University, InDesign - 1 Day Introduction

    "The training was excellent, well paced and all of our questions were answered. There was time at the end to put into practice what had been learnt and ask further questions or queries. Prepared handouts were are clear and useful for future reference."

    Kerry Willis, Paignton Zoo, InDesign - 1 Day Introduction

    "Really enjoyed the day, training was fun as well as educational. Staff were really friendly and food and rereshments were great. "

    Jez Williams, Total UK, Acrobat for Creating Rich Media PDFs - 1 Day Introduction

    "Absolutely brilliant. Showed us exactly what we needed to know in a relevant environment to our jobs."

    Jane Easterman, Redactive Media Group, PitStop Pro - 1 Day Introduction

    "The instructor was very clear and constructive. Good examples to work through."

    Alex Farr, University of Portsmouth, Flash - 3 Day Introduction

    "The instructor was very knowledgeable in the software and was very helpful in answering any questions or solving issues. I have learnt a lot in two days and it will definitely help my job in practice."

    Peggie Liu, AJ Bell, Adobe Premiere Pro - 2 Day Introduction