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info@xchangetraining.co.uk
WordPress SEO Optimisation 1 Day - Manchester
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£275 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
-
WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided at the XChange Training Manchester training centre based at:
Piccadilly House
49 Piccadilly
Manchester
M1 2APPiccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options
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View our Manchester Centre Location on Google Maps
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WordPress SEO 1 Day - Upcoming Manchester Course Dates
25 Apr - 25 Apr £275 + vat 13 Jun - 13 Jun £275 + vat 01 Aug - 01 Aug £275 + vat 26 Sep - 26 Sep £275 + vat -
Client Reviews
"This is the second course provided by XChange that I've taken and both were excellent. Our trainer was an expert in Wordpress and I've learned a great deal from this course. Thank you very much! "
Danielle Macedo, University of Westminster, WordPress - 2 Day Masterclass
"Very pleased with the course - fast paced, we covered a lot, but our instructor was very happy to stop and go over things if anyone hadn't understood. "
Josephine Kane, Wesminster Uni, WordPress - 2 Day Masterclass
"Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage."
Angela Russell, Decision Lab, WordPress - 1 Day Introduction
"A really good course. I've enjoyed it very much and can't wait to put it all into action."
John Cox, MannaHealth, WordPress - 2 Day Introduction
"Very good and extremely informative. Complicated enough to be challenging yet explained well enough to not put me off. Thanks!"
Will Jobbins, Freelance, WordPress - 2 Day Introduction
"The course was well structured and the small class size was great. The tutor managed to tailor it to our needs too which was great."
Jessica Croome, The Creative Clinic, WordPress - 1 Day Advanced
"I have moved from a complete novice to setting up my own WordPress blog following the 2 day Masterclass - amazing!"
Jill Pilling, Bishop Bridgeman School, WordPress - 2 Day Introduction
"Great content and excellent instructor - really useful course."
Heather Grimes, FMC, WordPress - 1 Day Introduction
"Excellent course, I picked up a lot of information and tips which will be really useful. "
Stephen Baldwin, NRL, WordPress - 2 Day Introduction
"Well paced. I would recommend the course for anyone who is starting with WordPress"
Bob King, Department of Health, WordPress - 2 Day Introduction
£275 + vat
Next Dates:
25 Apr
13 Jun
01 Aug
26 Sep
Over 15 years of providing certified WordPress training courses UK wide
5/5 Stars
Great value for money as we really covered a lot.
23/01/2025
5/5 Stars
Will covered everything i need to know to allow me to set up and make changes to our current websites. Coming from a very brief background in web development he made everything clear and easy to understand. I have came away from the course with all the knowledge and experience to allow me to more forward with my projects.
22/01/2025
5/5 Stars
The trainer was excellent, very supportive and ensured I have a good understanding of the content.
22/08/2024
4/5 Stars
Once again (I've been before), I found that I was exposed to a huge amount of information in a very short time - all excellent, but I do need to go away and work through the material slowly in my own time.
22/08/2024
5/5 Stars
Course was exactly what I was looking for and covered everything I wanted to know about Wordpress. Will was a very knowledgable tutor and understood what I wanted to achieve. Overall very glad I went for the course as it has set me up to continue with Wordpress with confidence.
06/08/2024
5/5 Stars
great two days of excellent content, knowledge and experience
20/06/2024
5/5 Stars
Kevin explained all the things I needed to know and demonstrated them to me. I feel I've made real progress after weeks of guesswork
26/02/2024
4/5 Stars
Course was very helpful, Tim had great knowledge of Wordpress and SEO.
24/02/2024
5/5 Stars
Overall the training experience was amazing, quick and easy to understand, trainer was helpful and answered all questions asked and explained everything well and in detail.
23/02/2024
5/5 Stars
Very happy
23/02/2024
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate
Frequently Asked Questions
What are the course times?
For all courses in the Manchester Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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