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info@xchangetraining.co.uk
WordPress SEO Optimisation 1 Day - Manchester
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£275 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
-
WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided at the XChange Training Manchester training centre based at:
Piccadilly House
49 Piccadilly
Manchester
M1 2APPiccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options
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View our Manchester Centre Location on Google Maps
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WordPress SEO 1 Day - Upcoming Manchester Course Dates
06 Dec - 06 Dec £275 + vat 28 Feb - 28 Feb £275 + vat 25 Apr - 25 Apr £275 + vat 13 Jun - 13 Jun £275 + vat 01 Aug - 01 Aug £275 + vat -
Client Reviews
"The instructor was great - patient, knowledgeable, friendly and fun. Had a great two days and feel confident in working with WordPress now."
Lisa Marie Rae, Getty Images, WordPress - 2 Day Masterclass
"Very enlightening and resolved the immediate issues I was having with WordPress. "
Gillian Bardsley, Ferranti Technologies, WordPress - 1 Day Advanced
"Good vibe, small classes overall very good."
Adam Donovan, Dental Design, WordPress - 1 Day Advanced
"I have moved from a complete novice to setting up my own WordPress blog following the 2 day Masterclass - amazing!"
Jill Pilling, Bishop Bridgeman School, WordPress - 2 Day Introduction
"Very clear and concise training with plenty of opportunity to ask questions to further my understanding of subjects. "
Daniel Layton, Eligo Recruitment, WordPress - 1 day introduction
"Effective training pitched at trainees level. I have achieved what I hoped to on this course."
Tony Armstrong, Lemon Squeezy, WordPress - 2 Day Masterclass
"The trainer tailored the training course to my needs which was great. I feel that I have learnt a lot and will be able to apply this knowledge to editing the company website."
Katie Spike, Getech, WordPress - 1 Day Introduction
"Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating..."
Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction
"A really good course. I've enjoyed it very much and can't wait to put it all into action."
John Cox, MannaHealth, WordPress - 2 Day Introduction
"The course was well structured and the small class size was great. The tutor managed to tailor it to our needs too which was great."
Jessica Croome, The Creative Clinic, WordPress - 1 Day Advanced
£275 + vat
Next Dates:
06 Dec
28 Feb
25 Apr
13 Jun
01 Aug
Over 15 years of providing certified WordPress training courses UK wide
5/5 Stars
The trainer was excellent, very supportive and ensured I have a good understanding of the content.
22/08/2024
4/5 Stars
Once again (I've been before), I found that I was exposed to a huge amount of information in a very short time - all excellent, but I do need to go away and work through the material slowly in my own time.
22/08/2024
5/5 Stars
Course was exactly what I was looking for and covered everything I wanted to know about Wordpress. Will was a very knowledgable tutor and understood what I wanted to achieve. Overall very glad I went for the course as it has set me up to continue with Wordpress with confidence.
06/08/2024
5/5 Stars
great two days of excellent content, knowledge and experience
20/06/2024
5/5 Stars
Kevin explained all the things I needed to know and demonstrated them to me. I feel I've made real progress after weeks of guesswork
26/02/2024
4/5 Stars
Course was very helpful, Tim had great knowledge of Wordpress and SEO.
24/02/2024
5/5 Stars
Overall the training experience was amazing, quick and easy to understand, trainer was helpful and answered all questions asked and explained everything well and in detail.
23/02/2024
5/5 Stars
Very happy
23/02/2024
4/5 Stars
Very informative and helpful
23/02/2024
5/5 Stars
The only slight feedback is that every once in a while the audio was a tiny bit laggy, apart from that the course was brilliant. Tim had extensive knowledge on every field we asked him about. There is no feedback I could give about the actual course because I learned so much. I will definitely be booking on to the advanced course soon.
23/02/2024
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the Manchester Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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