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Creating Responsive HTML Emails Introduction - Manchester

Key Course Details:

Level:

Introduction

Location:

Central Manchester

Duration:

2
Days - 10am to 5pm

Price:

£450 + vat

Dates:

Click for Dates

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Overview Full Outline Location Details All Upcoming Dates Client Reviews

Responsive HTML Emails 2 Days
Course Details

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites:

This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?
- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
Dreamweaver Overview
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
HTML Code
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
CSS Code
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
Getting Started
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
Basic Page Creation
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables
- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
Links
- Understanding links
- Creating links
- Creating email links
Responsive Emails and Use of Media Queries
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
Testing
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
Distribution and Delivery
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details

This course is provided at the XChange Training Manchester training centre based at:

Piccadilly House
49 Piccadilly
Manchester
M1 2AP

Piccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options

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Coding Responsive HTML Emails 2 Days - Upcoming Manchester Course Dates

28 Apr - 29 Apr	£450 + vat
23 Jun - 24 Jun	£450 + vat
20 Aug - 21 Aug	£450 + vat
15 Oct - 16 Oct	£450 + vat

Client Reviews

"This is the second course provided by XChange that I've taken and both were excellent. Our trainer was an expert in Wordpress and I've learned a great deal from this course. Thank you very much! "
Danielle Macedo, University of Westminster, WordPress - 2 Day Masterclass
"The trainer was excellent and I have learned a lot. I would recommend XChange Training to anyone who needs to learn new skills in practical and useful way. "
Zeljko Kovacevic, St. Edmunds College, Dreamweaver - 1 Day Introduction
"The training content was set at just the right pace. Full of content that we were all able to 'get to grips with' and the trainer was very helpful."
Helen Seddon, ENEHL, InDesign - 2 Day Introduction
"Good pace. Covered everything I wanted to know. "
James Missenden, Homes For Haringey, Microsoft Visio - 1 Day Introduction
"Brilliant two days. I was sceptical about how much we would learn in two days but now feel like I am definitely ready and eager to use InDesign on my own. The facilities were great and the class size perfect and it is brilliant that we receive a book to help us through post-course use of the software. Nice relaxed atmosphere. "
Emma Bedford, Wem Town Hall Trust, InDesign - Two Day Introduction
"Very pleased with the well-planned course."
Rachel Willsher, SPG Media, Web Combo - 4 Day Masterclass
"Very good course, learned a lot that I can apply straight away."
Gary McCall, Getty Images, Photoshop - 2 Day Introduction
"The course was thorough and well explained. The friendly approach made it all easy to understand and follow and all questions were dealt with straight away. Thank you!"
Jade Hindley, Inspire, Adobe InDesign - Two Day Introduction
"The tutor enforced my good understanding of this software but he also helped me use it in a much more efficient and productive way. It was a very well structured course... thank you!"
Helen Cunliffe, NHS Trust, Premiere Pro - 2 Day Introduction
"I hugely enjoyed the course and it was a really good location, good facilities, good hospitality etc. The instructor had a refreshing approach with basics and individual queries covered. "
Melanie Wharton, Open University, InDesign - 2 Day Introduction