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Creating Responsive HTML Emails Introduction - Glasgow
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£450 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided at our Scotland training centre located in central Glasgow at:
Centrum Business Centre
38 Queen Street
Glasgow
G1 3DXThe Glasgow training centre is located on Queen Street in the heart of Glasgow close to Central Station, Queen Street Station and Argyle Street Station.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Glasgow Training Venue and Course options
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View our Glasgow Centre Location on Google Maps
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Coding Responsive HTML Emails 2 Days - Upcoming Glasgow Course Dates
13 Jan - 14 Jan £450 + vat 24 Feb - 25 Feb £450 + vat 14 Apr - 15 Apr £450 + vat 27 May - 28 May £450 + vat 07 Jul - 08 Jul £450 + vat -
Client Reviews
"The course gave a great overview of HTML and CSS - a brilliant basis to continue onwards from. "
Corin Rogerson, Tesco, HTML & CSS - 2 Day Introduction
"The trainer was very informative and helpful, and approach the course in a relaxed manner at a good pace. Many thanks"
Sarah Hatherall-Good, Woolmer Hill School, HTML & CSS Introduction - 2 Days
"Very professional training service. Instructor was very knowledgeable and open to questions. Methodical training structure and easy to follow. Will recommend to my colleagues. Thanks!"
Alex Birkett, NUS Services, HTML & CSS - 2 Day Introduction
"I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. "
Gary Carney, none, HTML & CSS - 2 Day Introduction
"Very enjoyable and informative. The fact that full and unrestricted access to learning materials and assets (i.e. presentations and demonstration files) was given throughout the course was a welcome change from other providers."
David Swingler, Fingo, HTML & CSS - 2 Day Introduction
"Excellent instructor, very knowledgeable and easy to talk to. Also, was very good at tailoring the course to suit the speed/competency of the pupils. I enjoyed the course immensely."
Nik Dyer, MWH Global, HTML & CSS - Two Day Introduction
"Excellent course content and structured in such a way that it is easy to understand for the beginner. Thank you for the excellent course."
Tami Penswick, Yahoo, HTML & CSS - 2 Day Introduction
"The course was very well planned and easy to understand and follow. I feel I have a good knowledge on how to to use HTML and CSS in my role."
Melissa Epsley, ITC, HTML & CSS - 2 Day Introduction
"The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere."
Florence Clark, Voodoo Research, HTML - 1 Day Introduction
"Engaging and passionate trainer. Approachable, professional and taught me a lot in one day- will recommend XChange Training for future training to other colleagues. "
Mia Jones, NSPCC, HTML - 1 Day Introduction
£450 + vat
Next Dates:
13 Jan - 14 Jan
24 Feb - 25 Feb
14 Apr - 15 Apr
27 May - 28 May
07 Jul - 08 Jul
Over 15 years of providing certified HTML training courses UK wide
5/5 Stars
The course instructor was very responsive and extremely knowledgable. I felt able to ask questions and he kept checking back for understanding. The course has been intensive but very relaxed and enjoyable. It was really useful to be able to tailor the course to my needs and I appreciate the flexibility that you have all demonstrated. Great links and resources too. I feel up-levelled :) Thank you.
23/07/2024
5/5 Stars
Very happy, good succinct course that I feel has given me a good starting point to develop my HTML and CSS skills. It has given me the direction I need to grow in this area which is exactly what I was looking for.
24/05/2024
4/5 Stars
Overall, it was a lot of information to take in, particularly the first day, but I was able to grasp it more the second day.
21/05/2024
5/5 Stars
Pretty all inclusive and well handwear set up.
21/05/2024
5/5 Stars
Alan was brilliant, made understanding the training course easy and was always happy to answer any additional questions I had.
23/01/2024
5/5 Stars
The content and pacing of the training was very interesting and informative, and I particularly enjoyed the practical elements of the course.
23/01/2024
5/5 Stars
Really good course delivered well and explained effectively. Got to see first-hand how to develop dynamic web pages and even looked at topics off the specification that I was interested in.
08/11/2023
4/5 Stars
I have a much better understanding of HTML and CSS from when I started. It was good to have someone in the room to troubleshoot any issues.
05/09/2023
5/5 Stars
The course sections were set up well, starting with the basics first before moving on to more complex items. Craig did a great job of facilitating the course, was friendly and very helpful and knowledgeable, and was able to tailor the training our roles and answer bespoke queries. 10 out of 10!
05/09/2023
5/5 Stars
Instructure knowledge coverage a wide range, what was advertised in the online program as well as advised us of further topics/ routes we can take. Instructor also enthusiastic and cares about the subject. Not a dull moment.
05/09/2023
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the Glasgow Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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