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Bespoke MailChimp Email Marketing 1 Day
Key Course Details:
Level:
Introduction
Duration:
1 Day (10am-5pm)
Price:
From £595 + VAT
Dates:
Dates to suit you
Develop successful email marketing campaigns with better reach and analysis as you learn the MailChimp settings through to advanced features with our bespoke introduction to MailChimp Email Campaigns.
This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke Internet Marketing training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.
Develop successful email marketing campaigns with better reach and analysis as you learn the MailChimp settings through to advanced features with our bespoke introduction to MailChimp Email Campaigns.
This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke Internet Marketing training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.
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Bespoke MailChimp Email Marketing 1 Day
Course Details
Mailchimp is a hugely powerful online email marketing solution for building great email campaigns and creating a strong communication with your clients. This course will show you how to set up your account, import existing client lists, create sign-up forms and manage your lists.
The course will provide existing MailChimp users with an improved approach and best practice guide and for those new to email marketing it will get you confident using MailChimp covering an understanding of its interface, features, as well as standard and advanced settings.
You'll learn how to put together your own company templates, use the reporting features of Mailchimp and understand how to develop sales leads from the MailChimp best practice marketing analysis.
This hands-on course is all about learning to get the most out of MailChimp. If you're new to MailChimp, or you've been using it in a limited way and need to further explore its options, then this course is for you. You'll walk away with more confidence using the software, and in turn learn ways to improve your email marketing activity and performance.
Course Target Audience and delegate prerequisites:
This course is designed anyone looking to manage their email campaigns with MailChimp including new users to email marketing or current users looking to expand their knowledge of how to get the most out of MailChimp.
Typical attendees include: marketing professionals, communication managers and sales representatives expanding to use email promotions.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Working with Campaigns- A view of the different types of campaigns
- Campaign send options
- A/B testing with MailChimp
- Creating and using Automation
- Uploading an external template
- Using ready-made themes
- The MailChimp drag and drop Editor
- Editing template HTML/CSS source code
- Adding personalisation to emails
- Using MailChimp's template language
- Testing your emails with the inbox preview
- Testing template 'mobile-friendliness’
- How lists works
- Importing and exporting data
- When to use lists, groups and segments
- Maximising your data with custom fields
- A review of the different types of sign-up forms
Reporting & Data Collection- Reading campaign reports, what to look for
- Tracking and Google Analytics
- Tracking beyond the click with Goals
- Setting up security and domain verification to improve deliverability
- Creating and managing user accounts
- Integrating MailChimp with other 3rd party systems
- Integrating transactional emails with MailChimp
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Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.
Remote Online
Delivered Online to your location
Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training CoursesCentral London
5 St John’s Lane, Clerkenwell, EC1M 4BH
St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training CentreCentral Manchester
Piccadilly House, 49 Piccadilly, M1 2AP
Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training CentreCentral Glasgow
Centrum Business Centre, 38 Queen Street, G1 3DX
The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training CentreOnsite
Onsite at your Offices/Premises
If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training -
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Frequently Asked Questions:
What dates are available for this course?
As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).
Can the content be tailored to my requirements?
Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.
Can this course be delivered live online?
Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.
What is the cost to deliver the course onsite?
We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.
Can the course include my work samples?
It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.
Bespoke Training Prices:
1 Delegate: £595
2 Delegates: £695
3 Delegates: £745
4 Delegates: £795
5 Delegates: £845
6 Delegates: £895
7 Delegates: £945
8 Delegates: £995
Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.
Over 15 years of providing certified Internet Marketing training courses UK wide
5/5 Stars
The course has been really beneficial to my current job role. I am leaving the course feeling confident and looking forward to practicing my new skills. I was able to ask questions through out where Alan explained the answers thoroughly. He also created new tasks to help me understand areas that I was less confident on.
13/11/2024
5/5 Stars
I had previously carried out this course many years ago, and left feeling disheartened as I struggled to keep up with the pace. However my experience this time has been completely different, I have understood everything and Alan was great at explaining things in a digestible way. The course notes are brilliant and far beyond what I expected. I am leaving this course today feeling confident to take forward what I have learnt.
22/02/2024
5/5 Stars
Brilliant overview for a beginner and incredible knowledge from Alan. Didn't expect the level of detail included and the takeaway materials are hugely helpful.
22/02/2024
5/5 Stars
The course was good, I felt it gave a good entry to the use of HTML in the context of emails.
10/08/2023
4/5 Stars
Very good thorough course for a complete beginner. Felt like we learnt a lot over days and Craig was very knowledgeable about HTML and CSS in relation to email. Craig kept up the motivation even though there was quite a lot of content to take in.
10/08/2023
5/5 Stars
Great session. Simon was very knowledgeable and made what could be a confusing system (Google Analytics) very easy to understand.
31/03/2021
5/5 Stars
Relaxed environment, easy to learn in.
04/12/2019
5/5 Stars
Overall the course was extremely informative and relaxed. Simon was really helpful in getting to the bottom of some pretty difficult queries and helped us find the solutions needed.
04/12/2019
5/5 Stars
Simon took us through the software, so I can now navigate Mailchimp and found the answers for our questions where possible.
04/12/2019
5/5 Stars
The course was very casual, but that made learning easier and a lot less intense. Couldnt recommend more!
02/10/2019
Whats Included:
Tailored course content 
Online, Onsite or Classroom 
Choice of dates to suit you 
Certified hands-on training 
Multiple delegate discount 
Authorised Course Certificate 
6 months post course support