0345 363 1130
info@xchangetraining.co.uk
WordPress SEO Optimisation 1 Day - Online
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£225 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
-
WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.
-
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
-
Location Details
This course is provided as a remote online course with live training provided by our Web specialist Instructor.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with an updated browser installed (preferably Chrome)
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
-
WordPress SEO 1 Day - Upcoming Online Course Dates
18 Jul - 18 Jul £225 + vat 01 Aug - 01 Aug £225 + vat 10 Sep - 10 Sep £225 + vat 26 Sep - 26 Sep £225 + vat 07 Nov - 07 Nov £225 + vat 28 Nov - 28 Nov £225 + vat -
Client Reviews
"The private course was very helpful and really tailored to our requirements."
Sue Reeve, John Lewis, QuarkXPress - 2 Day Introduction
"Thoroughly enjoyed the training and picked up very useful tips on using QuarkXpress."
Vivien Brown, Frank Cass, QuarkXPress - 2 Day Introduction
"I found the instructor very helpful and knowledgeable. I would like to return for further training..."
Rebecca Sanderson, Frank Cass, Database Publishing - 1 Day Introduction
"The tailored training idea is excellent and I had contact with my instructor beforehand who gave me advice. The facilities are very nice and convenient."
Calliste Lelliott, Friends of the Earth, FileMaker Pro - 2 Day Introduction
"The trainer was very informative and very patient! Thanks"
Trisha White, Countrywide Assured Group plc, QuarkXPress - 2 Day Introduction
"Trainer did a great job explaining Enfocus PitStop with clear instructions"
Brenda Youngman, Cambridge University Press, PitStop Pro - 1 Day Introduction
"Very knowledgeable staff that understood common faults and errors and appreciated our requirements."
Miguel Rodriguez, Blenheim Colour, PitStop Pro - 1 Day Introduction
"Very good course, learned a lot that I can apply straight away."
Gary McCall, Getty Images, Photoshop - 2 Day Introduction
"Great general overview giving me an excellent insight into the crazy world of Photoshop!"
Nic Griffiths, Getty Images, Photoshop - 2 Day Introduction
"A very enjoyable experience."
Gary Gilbert, Marshall Cavendish, Acrobat - 1 Day Introduction
£225 + vat
Next Dates:
18 Jul
01 Aug
10 Sep
26 Sep
07 Nov
28 Nov
Over 15 years of providing certified Internet Marketing training courses UK wide
5/5 Stars
The course has been really beneficial to my current job role. I am leaving the course feeling confident and looking forward to practicing my new skills. I was able to ask questions through out where Alan explained the answers thoroughly. He also created new tasks to help me understand areas that I was less confident on.
13/11/2024
5/5 Stars
I had previously carried out this course many years ago, and left feeling disheartened as I struggled to keep up with the pace. However my experience this time has been completely different, I have understood everything and Alan was great at explaining things in a digestible way. The course notes are brilliant and far beyond what I expected. I am leaving this course today feeling confident to take forward what I have learnt.
22/02/2024
5/5 Stars
Brilliant overview for a beginner and incredible knowledge from Alan. Didn't expect the level of detail included and the takeaway materials are hugely helpful.
22/02/2024
5/5 Stars
The course was good, I felt it gave a good entry to the use of HTML in the context of emails.
10/08/2023
4/5 Stars
Very good thorough course for a complete beginner. Felt like we learnt a lot over days and Craig was very knowledgeable about HTML and CSS in relation to email. Craig kept up the motivation even though there was quite a lot of content to take in.
10/08/2023
5/5 Stars
Great session. Simon was very knowledgeable and made what could be a confusing system (Google Analytics) very easy to understand.
31/03/2021
5/5 Stars
Relaxed environment, easy to learn in.
04/12/2019
5/5 Stars
Overall the course was extremely informative and relaxed. Simon was really helpful in getting to the bottom of some pretty difficult queries and helped us find the solutions needed.
04/12/2019
5/5 Stars
Simon took us through the software, so I can now navigate Mailchimp and found the answers for our questions where possible.
04/12/2019
5/5 Stars
The course was very casual, but that made learning easier and a lot less intense. Couldnt recommend more!
02/10/2019
Whats Included:
Live online remote tuition 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
For this online course you will need to have your computer ready with the relevant software (trial or full) and our live instructor will guide you through the skills remotely during the session. Files for use in the training will be made available in advance for download. After the course you will receive the authorised Certificate and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
Adobe Design Ready in just 5 days!
Learn Adobe Design skills with our value Adobe Design Masterclass Bundle →