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WordPress SEO Optimisation 1 Day - Online
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£225 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
-
WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided as a remote online course with live training provided by our Web specialist Instructor.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with an updated browser installed (preferably Chrome)
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
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WordPress SEO 1 Day - Upcoming Online Course Dates
20 Nov - 20 Nov £225 + vat 06 Dec - 06 Dec £225 + vat 24 Jan - 24 Jan £225 + vat 28 Feb - 28 Feb £225 + vat 21 Mar - 21 Mar £225 + vat 25 Apr - 25 Apr £225 + vat 23 May - 23 May £225 + vat 13 Jun - 13 Jun £225 + vat 18 Jul - 18 Jul £225 + vat 01 Aug - 01 Aug £225 + vat -
Client Reviews
"Well-paced and was taught the most important processes that will make a real difference to everyday use of InDesign."
Carly Rolfe, Manchester University, InDesign Introduction - 2 Days
"Highly enjoyable session - having had no previous experience with Illustrator it proved very easy to pick things up under guidance. Thank you XChange!"
William McPhail, Sothebys, Illustrator - 2 Day Introduction
"I thoroughly enjoyed the course. The training was highly relevant and interactive. The instructor was enthusiastic and engaging and I would have no hesitation in recommending the day to others."
Rebecca Leese, Blackbridge Communications
"Trainer was extremely well prepared and thought out our training needs well. Moved at a great pace, not too slow but at the same time willing to stop and take a breather if needed."
Murray Ziervogel, BGL Group, Adobe Animate - One Day Advanced
"The instructor was very knowledgeable in the software and was very helpful in answering any questions or solving issues. I have learnt a lot in two days and it will definitely help my job in practice."
Peggie Liu, AJ Bell, Adobe Premiere Pro - 2 Day Introduction
"With his very patient approach the trainer was able to get us to the stage we were hoping to be at by the end of the day. Many thanks."
Alan Sadler, Marie Stopes International, QuarkXPress - 1 Day Bespoke
"Good very clear instructing, especially given that this was the first time I used the software. Excellent."
Sarah Tennant, Christies, Bespoke Apple Keynote 1 Day Introduction
"Very good trainer - easy going approach worked well - plus free reference guide to take away also a bonus. Would definitely recommend XChange Training"
Peter Beatty, Arts Council England
"Very relaxed atmosphere & friendly atmosphere. Trainer very informative, knowledgable and willing to help with any questions or difficulties. Offices in a good central location. An enjoyable and informative course."
Kerry Duguid, Plant Integrity Mgmt., Illustrator - Two Day Introduction
"Superb content and excellent trainer/delivery. Overall very enjoyable and I am looking forward to using the skills gained these last 2 days. Thank you!"
James White, Volker Wessels, Storyline - 2 Day Introduction
£225 + vat
Next Dates:
20 Nov
06 Dec
24 Jan
28 Feb
21 Mar
25 Apr
Over 15 years of providing certified Internet Marketing training courses UK wide
5/5 Stars
Great session. Simon was very knowledgeable and made what could be a confusing system (Google Analytics) very easy to understand.
31/03/2021
5/5 Stars
Relaxed environment, easy to learn in.
04/12/2019
5/5 Stars
Overall the course was extremely informative and relaxed. Simon was really helpful in getting to the bottom of some pretty difficult queries and helped us find the solutions needed.
04/12/2019
5/5 Stars
Simon took us through the software, so I can now navigate Mailchimp and found the answers for our questions where possible.
04/12/2019
5/5 Stars
The course was very casual, but that made learning easier and a lot less intense. Couldnt recommend more!
02/10/2019
Whats Included:
Live online remote tuition 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
For this online course you will need to have your computer ready with the relevant software (trial or full) and our live instructor will guide you through the skills remotely during the session. Files for use in the training will be made available in advance for download. After the course you will receive the authorised Certificate and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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