WordPress SEO Optimisation 1 Day - Online
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£225 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
-
WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
-
Location Details
This course is provided as a remote online course with live training provided by our Web specialist Instructor.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with an updated browser installed (preferably Chrome)
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
-
WordPress SEO 1 Day - Upcoming Online Course Dates
25 Apr - 25 Apr £225 + vat 23 May - 23 May £225 + vat 13 Jun - 13 Jun £225 + vat 18 Jul - 18 Jul £225 + vat 01 Aug - 01 Aug £225 + vat 10 Sep - 10 Sep £225 + vat 26 Sep - 26 Sep £225 + vat -
Client Reviews
"The instructor was very knowledgeable and patient and went at just the right learning speed for my level. One to one tutorial has been very beneficial for my learning of HTML and CSS and a great introduction."
Dawn Irons, Imago Group plc, HTML and CSS - 2 Day Introduction
"Very pleased with the course - fast paced, we covered a lot, but our instructor was very happy to stop and go over things if anyone hadn't understood. "
Josephine Kane, Wesminster Uni, WordPress - 2 Day Masterclass
"The instructor was very knowledgeable in the software and was very helpful in answering any questions or solving issues. I have learnt a lot in two days and it will definitely help my job in practice."
Peggie Liu, AJ Bell, Adobe Premiere Pro - 2 Day Introduction
"The training was excellent, well paced and all of our questions were answered. There was time at the end to put into practice what had been learnt and ask further questions or queries. Prepared handouts were are clear and useful for future reference."
Kerry Willis, Paignton Zoo, InDesign - 1 Day Introduction
"Very good course. I have expanded my knowledge of how to create artwork and enjoyed learning new skills."
Stuart Heywood, Central Catering Services, Illustrator - 2 Day Introduction
"Very in-depth and thorough training for people completely new to the program. Covers everything you'd need to know at a very reasonable pace."
Andy Porter, Breaking Free Online, InDesign Introduction - 2 Days
"Great trainer, very versatile, able to move with confidence from one subject/ question to another. "
Boris Thuery, Design Laboratory, Maxon Cinema 4D - 2 Day Introduction
"Fantastic, well-paced course with excellent instructor - both in terms of knowledge and delivery."
Paul Duthie, Pennine Care NHS, Adobe Premiere Pro - 2 Day Introduction
"Great course - excellent tuition, really well-paced and loads of practical hands-on exercises. I have learned huge amounts in 2 days and now feel I could tackle an HTML website with confidence. Thanks!!"
Simon Gent, Gent Beecham, HTML & CSS - 2 Day Introduction
"Having never used Cinema 4D before this was a great introduction to a very complex program. The basic tools were well covered and have provided a good starting knowledge to look into the workings of this program further."
Siobhan Hooper, Headline Publishing, Maxon Cinema 4D - 2 Day Introduction