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This document sets forth the Privacy Policy (the "Privacy Policy") for this Web site, www.xchangetraining.co.uk (the "Site"). If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or other XChange Training UK Ltd web sites.

Our commitment

XChange Training UK Ltd are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

XChange Training UK Ltd are dedicated to safeguarding the personal information under our remit with a data protection regime that is effective and fit for purpose with GDPR compliance.

Collection of personal information

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as course bookings, enquiries or subscribing XChange Training UK Ltd will ask you to provide certain information about yourself by filling out and submitting an online form with a consent request to contact you in compliance with GDPR law.

When you use the Site, XChange Training UK Ltd or third parties authorised by XChange Training UK Ltd may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type and operating system of your computer. We use these environmental variables to facilitate and track your use of the site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

What personal information we collect

The information we collect is based on what you provide us which can include:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will be governed by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

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Entities collecting personal information

Personal information on this Site is collected by XChange Training UK Ltd who are located at: 5 St John's Lane, Clerkenwell, London, EC1M 4BH, United Kingdom and its phone number is: +44 (0)345 363 1130.

Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@xchangetraining.co.uk

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How your personal information is used

XChangeTraining.co.uk collects your information in order to record and support your participation in the activities you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of XChange Training UK Ltd and selected third parties if you have so opted to receive such communications.

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Privacy-related queries

XChange Training UK Ltd takes its users' privacy concerns seriously. If you believe that XChange Training UK Ltd has not complied with this Online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to the XChange Training UK Ltd Privacy Officer at the address indicated above.

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XChange Training Location London

Discovering more about design Build websites Optimise for search engines Create emails Execute paid advertising Leverage social media

WordPress SEO Optimisation 1 Day - Online

Key Course Details:

Level:

Advanced

Duration:

1
Day
- 10am to 5pm

Price:

£225 + vat

Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.

Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.

Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.

Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.

  • WordPress SEO Optimisation 1 Day

    Course Details

    Upon successful completion of this course, you will be able to:

    • Use more effective page URLs, titles and descriptions
    • Manage your template optimisation
    • Control content SEO with no index, no follow and Canonical
    • Maximise conversion/subscribers
    • Get your visitors more involved
    • The benefits and best practice for using the Yoast plug-in
    • Yoast focus keyword vs meta keywords
    • Accessing key site information with SEO Quake

    Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.

    Course Target Audience and delegate prerequisites:

    This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.

    You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    Google
    • How Google searches
    • What does Google Index mean?
    • Organising information by indexing
    • What is page rank
    • Finding information by crawling
    • Google search queries
    Yoast – Basic WordPress SEO
    • URLs
    • Optimise you’re titles for SEO
    • Optimise your descriptions
    • Image optimisation
    • XML sitemaps
    Template Optimisation
    • Breadcrumbs
    • Headings
    • Cleaning up your code
    • Aim for speed
    • Rethinking the sidebar
    • HTML sitemaps
    • Author highlighting
    Advanced WordPress SEO and duplicate content
    • No index, follow archive pages and disable some archives
    • Disable unnecessary archives
    • Pagination
    • No following unnecessary links
    • Canonical links
    Site structure for high rankings
    • Pages instead of posts
    • New wine in an old bottle
    • Linking to related posts
    • Going easy on the tags
    Conversion optimisation
    • Getting users to subscribe
    • Use of comment redirecting
    Comment optimisation
    • How you get readers more involved
    • Bonding with your commenters
    • Keeping users in the conversation
    Off site blog SEO
    • Following your commenters
    • Using Twitter
    • Find related blogs, and working them
    • Measuring results
    Conclusions on WordPress SEO
    • Summary of technical, conversion, content and conversation tips
    • Staying updated
    Yoast – SEO Focus Keywords
    • The focus keyword in WordPress SEO
    • The focus keyword is not the meta keywords tag
    • Meta keywords: why don’t I use them
    • Do Yahoo! and Bing use meta keywords
    • I want meta keywords!
    • Focussing on your focus keyword
    • Determining a good focus keyword
    SEO Quake
    • What is SEO Quake?
    • Accessing key site information with SEO Quake
    • Use of SEOQuake toolbar
  • Location Details

    This course is provided as a remote online course with live training provided by our Web specialist Instructor.

    Accessing the live online course anywhere is easy and all you will need is:

    • Computer with an updated browser installed (preferably Chrome)
    • Separate screen or device for the shared video display
    • Sound output via computer or headset
    • Ideally a camera and microphone on the computer for remote contact

    Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.

    It is important to note this is not a classroom based training.

    XChange Training Location London
  • WordPress SEO 1 Day - Upcoming Online Course Dates

    Next 20 Nov - 20 Nov £225 + vat
    Next 06 Dec - 06 Dec £225 + vat
    Next 24 Jan - 24 Jan £225 + vat
    Next 28 Feb - 28 Feb £225 + vat
    Next 21 Mar - 21 Mar £225 + vat
    Next 25 Apr - 25 Apr £225 + vat
    Next 23 May - 23 May £225 + vat
    Next 13 Jun - 13 Jun £225 + vat
    Next 18 Jul - 18 Jul £225 + vat
    Next 01 Aug - 01 Aug £225 + vat
  • Client Reviews

    "The course was on a one to one basis which was brilliant because it allowed me to follow my own path through it. The tutor was extremely helpful and had an excellent knowledge of the topic. Based on my experience today I would certainly consider using XChange Training again."

    Nick Mills, Landmark Information, Captivate - Bespoke 1 Day

    "Thanks for a very pleasant and educational 2 days. I think it was especially good because it was a small class which gave very individual training."

    Nigel Hopwood, Jacob Jensen Design, InDesign - 2 Day Advanced

    "An excellent introduction to Photoshop - well paced, informative and the tutor was very attentive to our needs. "

    Hayley Gelling, Production Guild, Photoshop Essentials - 1 Day

    "A really good course. I've enjoyed it very much and can't wait to put it all into action."

    John Cox, MannaHealth, WordPress - 2 Day Introduction

    "Very good, it was tailored to meet our needs and the instructor was very good explaining each step well."

    Charlotte Manby, Room 7, Lightroom - 1 Day Introduction

    "Great training over the 2 days with an excellent teacher. I am so much more informed about the digital CAD world and more prepared for my creative career as a designer. I will gladly recommend this on to other students seeking creative professional careers."

    Peter Johnson, University of Arts London, Vectorworks - 2 Day Introduction

    "I thoroughly enjoyed the course. The training was highly relevant and interactive. The instructor was enthusiastic and engaging and I would have no hesitation in recommending the day to others."

    Rebecca Leese, Blackbridge Communications

    "Very knowledgeable staff that understood common faults and errors and appreciated our requirements."

    Miguel Rodriguez, Blenheim Colour, PitStop Pro - 1 Day Introduction

    "Excellent facilities, close to the station. The tutor really understood the program and the work of designers. He taught more than was required and answered advanced questions with knowledge and understanding. The course will help me enormously with my work and I wouldn't hesitate to recommend XChange Training to my fellow colleagues and friends."

    Gary Stafford, Shoreline Housing Partnership, InDesign - 1 Day Introduction

    "Our instructor put us at ease immediately and explained all course content very clearly and efficiently. He quickly realised what level we were at and adapted the content to suit. "

    Lynn McBean, Material MC, Photoshop - 1 Day Bespoke