0345 363 1130
info@xchangetraining.co.uk
WordPress Introduction Masterclass with SEO 3 Days - London
Key Course Details:
Level:
Introduction to Intermediate
Duration:
3
Days - 10am to 5pm
Price:
£595 + vat
Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.
We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.
Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.
We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.
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WordPress Introduction Masterclass 3 Days
Course Details
This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog.
The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site.
Upon successful completion of this course, you will be able to:
- Install and configure WordPress
- Understand the difference between posts and pages
- Publish a blog post
- Manage links, tags, and media
- Approve or delete blog comments
- Customise your site with advanced themes
- Inspect and manipulate the WordPress Loop
- Apply tags
- Create custom navigation menus
- Assign user roles and permissions
- Activate plug-ins that enable enhanced features such as eCommerce
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs.
This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date.
Course Target Audience and delegate prerequisites:
This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. An understanding of HTML and CSS would be useful but is not essential. Ideally, you will have taken our HTML & CSS Combo Essentials Introduction 2 Day course.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Getting Started - Installation and Upgrades- WordPress in five minutes
- Upgrading WordPress
- New features of WordPress
- Best practices for upgrading WordPress
- Importing and exporting data
- General settings
- Discussion settings
- Permalink settings
- Privacy settings
- Reading settings
- Writing settings
- Miscellaneous settings
- New features in WordPress
- Creating content: Posts vs. Pages
- How to write a Page in WordPress
- WordPress categories explained
- Using the WordPress Content Management System (CMS)
- Managing Pages
- Managing Links
- Managing WordPress Tags
- Managing your WordPress Media Library
- Updating your WordPress Profile
- Writing a blog Post
- Managing Posts
- Managing comments
- Fighting SPAM with Akismet
- Search Engine Optimisation (SEO)
- Making your content search-engine friendly
- Installing analytics to deliver accountability and insight
- Adding Facebook and Twitter buttons
- Best Practices for upgrading WordPress
- Managing WordPress users
- Permission levels and log-ins
- WordPress User Roles explained
- Managing files
- The WordPress Dashboard
- Anatomy of a WordPress Theme
- How Themes work
- Template files
- Typical Template files/folders included in a Theme
- The WordPress Loop
- The Functions File
- Template Tags
- Conditional Tags
- Choosing a WordPress Theme to modify
- Category Templates
- The Template Hierarchy
- Understanding what to look for in plug-ins
- How to view plug-in files with the editor and read the TXT files for instructions
- Downloading and activating plug-ins
- De-activating and deleting plug-ins
- Admin roles and permissions
- Security with WordPress
- Creating custom menus
- Upgrading a WordPress Theme
- Theme compatibility with WordPress Upgrades
- Theme compatibility with Plug-in
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided at the XChange Training London training centre based at:
5 St John’s Lane
Clerkenwell
London
EC1M 4BHSt John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course options
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View our London Centre Location on Google Maps
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WordPress Masterclass + SEO 3 Days - Upcoming London Course Dates
22 Jan - 24 Jan £595 + vat 19 Mar - 21 Mar £595 + vat 21 May - 23 May £595 + vat 16 Jul - 18 Jul £595 + vat WordPress Masterclass + SEO 3 Days - Split Date Options
WordPress Masterclass
22 Jan - 23 Jan
19 Mar - 20 Mar
21 May - 22 May
16 Jul - 17 Jul
WordPress SEO
24 Jan
21 Mar
23 May
18 Jul
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Client Reviews
"The trainer tailored the training course to my needs which was great. I feel that I have learnt a lot and will be able to apply this knowledge to editing the company website."
Katie Spike, Getech, WordPress - 1 Day Introduction
"Well paced. I would recommend the course for anyone who is starting with WordPress"
Bob King, Department of Health, WordPress - 2 Day Introduction
"Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating..."
Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction
"I have moved from a complete novice to setting up my own WordPress blog following the 2 day Masterclass - amazing!"
Jill Pilling, Bishop Bridgeman School, WordPress - 2 Day Introduction
"The instructor was great - patient, knowledgeable, friendly and fun. Had a great two days and feel confident in working with WordPress now."
Lisa Marie Rae, Getty Images, WordPress - 2 Day Masterclass
"Good vibe, small classes overall very good."
Adam Donovan, Dental Design, WordPress - 1 Day Advanced
"Effective training pitched at trainees level. I have achieved what I hoped to on this course."
Tony Armstrong, Lemon Squeezy, WordPress - 2 Day Masterclass
"Very enlightening and resolved the immediate issues I was having with WordPress. "
Gillian Bardsley, Ferranti Technologies, WordPress - 1 Day Advanced
"Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage."
Angela Russell, Decision Lab, WordPress - 1 Day Introduction
"The course was packed with information and insider tips I would never have known about without attending. I'm brimming with information!"
Lucy Lund, Getty Images, WordPress - 3 Day Masterclass with SEO Optimisation
£595 + vat
Next Dates:
22 Jan - 24 Jan
19 Mar - 21 Mar
21 May - 23 May
16 Jul - 18 Jul
Split Course Date Options:
WordPress Masterclass
22 Jan - 23 Jan
19 Mar - 20 Mar
21 May - 22 May
16 Jul - 17 Jul
WordPress SEO
24 Jan
21 Mar
23 May
18 Jul
Over 15 years of providing certified WordPress training courses UK wide
5/5 Stars
The trainer was excellent, very supportive and ensured I have a good understanding of the content.
22/08/2024
4/5 Stars
Once again (I've been before), I found that I was exposed to a huge amount of information in a very short time - all excellent, but I do need to go away and work through the material slowly in my own time.
22/08/2024
5/5 Stars
Course was exactly what I was looking for and covered everything I wanted to know about Wordpress. Will was a very knowledgable tutor and understood what I wanted to achieve. Overall very glad I went for the course as it has set me up to continue with Wordpress with confidence.
06/08/2024
5/5 Stars
great two days of excellent content, knowledge and experience
20/06/2024
5/5 Stars
Kevin explained all the things I needed to know and demonstrated them to me. I feel I've made real progress after weeks of guesswork
26/02/2024
4/5 Stars
Course was very helpful, Tim had great knowledge of Wordpress and SEO.
24/02/2024
5/5 Stars
Overall the training experience was amazing, quick and easy to understand, trainer was helpful and answered all questions asked and explained everything well and in detail.
23/02/2024
5/5 Stars
Very happy
23/02/2024
4/5 Stars
Very informative and helpful
23/02/2024
5/5 Stars
The only slight feedback is that every once in a while the audio was a tiny bit laggy, apart from that the course was brilliant. Tim had extensive knowledge on every field we asked him about. There is no feedback I could give about the actual course because I learned so much. I will definitely be booking on to the advanced course soon.
23/02/2024
5/5 Stars
Very useful and informative - Kevin was a great coach and i learnt a lot. Lunch could be longer
18/01/2024
5/5 Stars
Definitely understand the fundamentals of WordPress more, the course was great! Will be great to take this knowledge back to the job and apply it to our website.
18/01/2024
5/5 Stars
The course has been very helpful for me, as I was completely clueless with wordpress and what plugins are useful but now I think I can use it and then slowly further my knowledge
18/01/2024
5/5 Stars
Will really helped get my website up and running in a suitably content focused manner.
14/12/2023
5/5 Stars
Will was able to specify the content of the training to my requirements due to no. of attendees. His knowledge was 1st class and allowed myself to be in control of the practical side which helped me to better understand the Wordpress platform.
10/08/2023
5/5 Stars
I realise that we are only just scratching the surface of planning, designing and building a website and that many, many more hours are needed. That said an excellent base to venture forward.
16/03/2023
5/5 Stars
It was so refreshing to have a trainer keen to help and go that extra mile. In the past I've had bad experiences with web developers/designers which brought me to wanting to learn myself - not necessarily to implement myself but to empower me with the knowledge to know what's possible and what's not. My saying is "if you don't know what you don't know, how do you know what to ask?". Tim's honesty and experience has given me the knowledge and empowered me to ask questions I didn't realise I should be asking a web developer/designer, and to know when they can't be bothered, don't have the skills they said they have, or charging too much. I now know where to find what I need, how to change things, how much time things should take, and what's possible. Everyone should do this course whether they want to design/develop themselves or outsource. Knowledge is power!
16/02/2023
5/5 Stars
Does training come with a manual?
18/11/2022
5/5 Stars
I really enjoyed this informative course. The tutor was engaging and read my needs well. He was also very patient when I was being stupid! Thanks again.
05/10/2022
5/5 Stars
A very comprehensive course that was tailored to the needs of the attendees providing practical assistance that can be applied within the workplace.
04/08/2022
5/5 Stars
This was a very thorough and comprehensive course for WordPress, and it met my objectives of getting a greater understanding and ability to work with the platform in my workplace. Simon's experience and depth of knowledge as a skilled instructor were very much appreciated.
04/08/2022
5/5 Stars
Very clear and thorough
29/06/2022
4/5 Stars
very informative, as someone who had no knowledge of this, it is a lot of info to take on board, would be helpful to maybe have a set by step of the basics to email out or a bit more time to make some notes
22/06/2022
5/5 Stars
Really good training - very slow server speed and would crash when trying to upload some parts. Would make it easier for the trainer if this was improved. Trainer had very good knowledge. Would also be very helpful to use our versions of plugins - especially we dont use elementor - so some extra skills needed to use our own website
22/06/2022
4/5 Stars
Very instructive. However, I did get lost sometimes, trying to make a written note and missed a step. Really looking forward to playing with the programmes
22/06/2022
4/5 Stars
Very thorough and lots of information to take in. Lots to take away, and put in to practice, though so that is very positive
22/06/2022
5/5 Stars
Learnt such a lot in these two sessions on Wordpress, Tim was superb, explained everything really well and I will highly recommend him.
27/05/2022
5/5 Stars
it was very intellectual and educational
06/05/2022
5/5 Stars
The 2-day course is very comprehensive and enables the delegates to have different ideas to explore and build their own website using Wordpress.
31/03/2022
5/5 Stars
Tim was very knowledgeable on wordpress and on website design in general. He facilitated many interesting discussions during the course that weren't stictly part of the course content - I liked this flexibility of conversation. Xchange training were excellent in all coms and administrational reliability
31/03/2022
5/5 Stars
Tim is amazing. He provides a wealth of information and can help with every and any query.
04/03/2022
5/5 Stars
Very good course would be interested in amore advanced course if availbale later.
04/03/2022
5/5 Stars
Very good service all round, only issues really being with the equipment and the hosting speeds. That aside I can do all that I hoped to.
04/03/2022
4/5 Stars
It was a very well structured course, the instructor was great with help and support
03/03/2022
4/5 Stars
There was lots of useful information the instructor provided. Therefore some more written material would of been helpful (other than the where to find items pdf's). I made 9 A4 sized pages of notes over the 2 days so this is why I mention it. Tim was very knowledgeable. Thank you.
03/03/2022
5/5 Stars
The course was very comprehensive and covered the expected subjects and a bit more to boot. Tim was clear and patient and it was easy to ask questions as we went along. A couple of times I got a bit lost (during the coding element) and Tim was quick to take the time to re-explain what had been talked about, which quickly got me back on track. I was engaged for the entire 2 days and not once did I find the content or delivery irrelevant or boring. I was very pleased the training was recorded and this is a big bonus for me.
03/02/2022
5/5 Stars
Excellent, very comprehensive. Great structure and we serve me well moving forwards.
16/12/2021
5/5 Stars
course was well laid out and paced, flexible over work commitments which meant no lose of learning opportunities.
16/12/2021
5/5 Stars
The trainer, Will, was very good and provided an excellent insight and usage of Wordpress and associated plug ins. Highly recommended!
01/12/2021
5/5 Stars
Tim was very good and patient, we did a 1:1 session which was great.
15/09/2021
4/5 Stars
Covered all aspects that were expected from the course, with a few extra bits which were unexpected but very useful, for example SEO.
24/08/2021
4/5 Stars
It was a good experience, I learnt a lot in the 2 days I had in training and overall it was a good experience that will help me going forward with the knowledge I have gained from this training course.
19/08/2021
4/5 Stars
i feel i learnt the basics
15/06/2021
4/5 Stars
Tim the instructor was very informative and provided clear and easy to follow instructions and training. He answered any questions with knowledge and experience of his own.
15/06/2021
5/5 Stars
Compact course with all basic knowledge and understanding of functions covered so that we can utilise ourselves. Instructor had great knowledge and went at a good pace whilst explaining aspects in depth.
15/06/2021
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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