Creating Responsive HTML Emails Introduction - Online
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£375 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided as a remote online course with live training provided by our Industry Professional.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with the trial or full version of the software
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
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Coding Responsive HTML Emails 2 Days - Upcoming Online Course Dates
02 Apr - 03 Apr £375 + vat 28 Apr - 29 Apr £375 + vat 29 May - 30 May £375 + vat 23 Jul - 24 Jul £375 + vat -
Client Reviews
"Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer."
Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction
"Very well structured and clearly explained. Good facilities, resources and class size. Met all expectations and realised objectives. Would definitely consider XChange Training for future requirements. "
Aoife Breen, UCLU, HTML & CSS - 2 Day Introduction
"Very enjoyable and informative. The fact that full and unrestricted access to learning materials and assets (i.e. presentations and demonstration files) was given throughout the course was a welcome change from other providers."
David Swingler, Fingo, HTML & CSS - 2 Day Introduction
"Thoroughly enjoyable course. I have learned a great deal over the two days, putting a lot of things into perspective."
Jill Williamson, East of England Development Agency, HTML & CSS - 2 Day Introduction
"I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. "
Gary Carney, none, HTML & CSS - 2 Day Introduction
"The course gave a great overview of HTML and CSS - a brilliant basis to continue onwards from. "
Corin Rogerson, Tesco, HTML & CSS - 2 Day Introduction
"I found this course very much helped me to reach that next level and totally filled in all the gaps of my HTML and CSS knowledge. The trainer was fantastic and I am now starting to look for more courses to do with XChange."
Garrit Glasby, Australian High Commission, HTML & CSS - 2 Day Introduction
"A great overview to a new subject - I will definitely be able to use the skills gained in the workplace."
Clare MacMichael, Helena Partnerships, HTML - 1 Day Introduction
"Excellent course content and structured in such a way that it is easy to understand for the beginner. Thank you for the excellent course."
Tami Penswick, Yahoo, HTML & CSS - 2 Day Introduction
"Engaging and passionate trainer. Approachable, professional and taught me a lot in one day- will recommend XChange Training for future training to other colleagues. "
Mia Jones, NSPCC, HTML - 1 Day Introduction